Testimonials

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"I posted a small project with a very small budget on World4Brains, seeking creative feedback on how to market my business offering- an innovative approach that helps companies turn themselves around. I found the feedback to be of an excellent quality and helpful in clarifying my thinking. In fact it led me to proceed in an entirely new direction!

Arne Klingenberg, the creator of the concept, is very hands-on, and was extremely generous with his time and insights over the course of the project. Without reservations I can recommend World4Brains to any individual or organization looking for intelligent, creative, innovative thinking at a very economical price."
- John Berling Hardy (berlinghardy@gmail.com)

"I used World4Brains to develop strategies for raising seed funding our our organization. Over the course of two weeks - we had dozens of innovative solutions. I also saw direct traffic to my site from World4Brains consultants trying to find out more about my organization before submitting their ideas. Many suggestions were initially put forward by one person but then built upon by other consultants to make it even better. A combination of these ideas will be used.

I would not hesitate to use the service again and would suggest that any organization (of any size) could benefit greatly by tapping into this vast pool of experience and brains. I am happy to discuss in more specifics the World4Brains service and ideas received with those who want more detailed information."
- Roii Patterson, co-founder communiiity.com (roii@communiiity.com)

"Speaking from experience: This groundbreaking concept works and is totally fair - As a designer artist I fully endorse it."
- Adrian Stuart Grond, ASGrond.com

"I was delighted to be selected a winner on my first project on World4Brains. The client, Mr. Jonas appreciated the ideas submitted in the Consulting Project for his business and Arne of World4Brains provided prompt support for all queries. After the Consulting Project ended I was glad to get more work from Mr. Jonas directly. I am looking forward to participating in many more projects on World4Brains. The Crowdsourcing Industry needs many more such sites which are genuine and listen to participants' queries."
- Karan Bhatia, Copywriter, Designer & Ideator - Portfolio Website

World4Brains Clients may choose the Project Amount they are willing & able to pay. Put simply, the higher the amount, the more input received. Here are the statistics & transcripts of a small project where only a few of the invited consultants decided to participate, yet the client still received 100+ contributions with good advice, feedback and ideas. Check it out:

Project Title: Increase conversion rates and sales on Ecommerce website
Project Amount: $100
Project Client: Pinnaclewc (USA)
Project Start: 30. September 2011
Project Duration: 2 weeks
Expertise Categories selected: 5
Invitations sent: 367
Visits to Project Room: 224 (from countries: 38)
Unique Visitors: 136 (37%)
Contributors: 17 (4.63%)
Advice & Feedback received: 112

Project Objective: Expert Advice. Constructive Feedback

Project Description: "I am seeking advice to increase conversion rates and sales on my website. www.mywooddogcrate.com Sales are fair but I believe there must be ways to further improve sales. My products are of higher quality and higher price than the competitors. Most of my customers appreciate my added quality and seem to be willing to pay the higher price. I am looking for the small ideas/tweets that will have a large impact!!"

Project Room: Transcript of input by 17 World4Brains Consultants, numbered in chronological order, lightly edited for personal greetings etc. Please note that this project was done without project management.

1. You serve a niche customer so in order to get more sales (especially since you are wayyy on the high end) you need more "demand by referral" in order to increase sales. Development of a joint venture strategy would help in this.
2. The name of your business does not seem anything like the web address. You should try to change from Pinnacle Woodcraft to MyWoodDogCreate. The name of your company doesn’really matter (P&G doesn’t sell P&G, they sell Gillette, Tide, Bounty, Cascade, etc.)
3. You have too much text on the home page. To improve conversion rates (and reduce bounce rates) make it more visual (include some flash movie with the pets using crates, and fancy fonts - Go to petco.com, petsmart.com or petsupplies.com for some examples). People get bored about text unless they’re looking for it (e.g. Q & A)
4. "Accountabilty Quality and Values of Integrity" don't sound like pet products, more like consulting advice or human resource professional. Make it fun, make it pet-oriented.
5. "About the craftman" should not be in such an important placement. It should be the last thing the consumer looks at, so place this menu item at the very right. You could include a picture of yourself and your clean and organized workshop. And Less text.
6. In the "Products" menu, you should make secondary menu (dropdown) that shows either type of pet or category (Crates, Gates, Ramps), the easier it is for the customer to find what she wants, the better results you'll have.
7. In all your site:  TOO MUCH TEXT - In marketing less is more!!! Try to reduce everything by 1/5.
8. Take the questions in the HomePage to a separate Q&A menu.
9. Add Testimonials (preferable in video) - Consumers like to know other consumer experiences.
10. Use these videos to bring consumers to your site from YouTube (Funny video of a pet using your products can be a killer viral way to improve results exponentialy).
11. Add a Quality menu: Display your quality with images of your workshop, raw materials, guaranty… Look for consumer-known ratings, certifications. 
12. Have a money-back-guarantee!!!
13. The headline - 'accountability, quality, etc.' should be either a call to action or to make it obvious what you are about. What makes your stuff better than the rest? You need to shout about it more.
14. Usually conversion optimization is done by A & B split testing: http://en.wikipedia.org/wiki/A/B_testing If you would like I can show you how you can accomplish that.
15. The first major point noted is that the website home page is not social media integrated and so not WEB 2.0 oriented. Today, the visitor has the maximum attention span of 30 seconds if at all he/she lands in the home page. Within that 30 seconds, we have to make him/her do the next action. Otherwise, he/she leaves the site. Check other sites like pet crates direct. I found social media integration (Twitter and Facebook) and Buy action in the Home Page itself.
16. The action button - in this case leading to shopping cart - BUY NOW AT REDUCED ONLINE PRICES - should be available in the Home Page itself.
17. Add the average weight of items as an extra information on your products. It helps when customers look at a sturdy furniture, and they do not need to guess if it would be too heavy to handle.
18. Given your history and fondness for dogs, the website’s name is self-explanatory, but now that you consider other pets, you may want to let cat-owners (for instance) know you can cater to their pets’ needs, as well. We suggest that you register the following domain names and make them all redirect to your one website. www.mywoodcatcrate.com and www.mywoodpetcrate.com.
19. To increase traffic to your website, you will need to do the following: Design and begin to distribute electronic newsletters that provide information and tips on pet-care. Gather the email addresses of past and present customers, add your friends, church members, community folks, and other business contacts. Let them give you at least 5 email addresses of pet-friendly friends they know. When you send the newsletters out, have a team of at least 20 friends/contacts who will re-send to maybe 10 others. Decide on frequency of newsletter (weekly, monthly, fortnightly, quarterly). We suggest monthly, so that it does not become a burdensome pre-occupation, and it does not take too long for your mailing list to be reminded your business exists.
20. Populate the Product Reviews tab on ALL your products. Intending buyers are eager to know what other users think. Contact your customers and make them provide reviews in their own words (you may edit to suit you). Ensure that you have at least 2 reviews per product on your site.
21. No existing customer for some of your products? No problem. Contact local pet-shops and veterinarians in your community or precinct. Let them test the use of your products. In return let them submit articles of their businesses, and contributions, to your e-newsletter. Customers will feel more comfortable knowing trusted experts give positive review.
22. Include reviews from customers and experts (shop owners, veterinarians) in your e-newsletter.
23. Contact newsprints (magazines, for instance) dedicated to pets. Offer sales discounts to all their subscribers, or 1 or 2 free products based on criteria decided on by the newsprint operators. In return, let them feature articles of your business, provide reviews for products, and possibly, advertise your products/websites free. 
24. Remember, when you approach a general pets magazine, it is alright to use any or all of your domain names, but when you want to deal with a cat-focussed magazine, www.mywoodcatcrate.com has the most appeal.
25. When you engage customers to give reviews, get as much details as possible from them (e.g. fabebook, myspace and twitter profiles). Send them personal letters later to invite them to join, like, follow or add as friends.
26. You need to show your Facebook and Twitter list of followers on your Home page. It shows accessibility and acceptance.
27. We tried to “like” your site on Facebook, and we get a request to permit you access my profile. This is not good for business, as most people prefer their privacy. We suggest that you get a business presence, where people can subscribe/like at the click of the button without further commitments. Then, bundle your products into a Facebook package that will require users to permit you into their profiles, where your products will be shown to other users.
28. Advertise on Facebook. You can control the total amount you spend on adverts, select target group, and you pay only when people click.
29. You may consider increasing the usability of your products by providing some value-added advantages, at little or no extra cost to you. To do this, we have considered that most pet keepers/owners actually have other hobbies or vocations, and all may not have large enough spaces. Here are a few tips:
30. Apart from pet crates being mantel-top for flower pots (and probably magazines), you may consider making crates with, say, Chess board. Throw in crafted chess pieces made with same wood material as crate, and you will have a cross-market appeal!
31. Another idea: give your crates dual purpose as stools (remember your cat litter box with an interior storage drawer?). This instantly makes it an extra furniture, and creates an appeal for space-conscious customers.
32. Are your ramps collapsible and easily stored away (under the bed, for instance)? You may want to consider that variation to the product. It also increases your product range, and options for your customers.
33. Do not discard the ramps with fixed stands. Instead, create multiple usability by considering making it easy to move around (say, from wall corner to bedside). You may add wheels. The space underneath  can serve as mini shoe racks, extra magazine storage, or actual cupboard(!) for extra storage space.
34. PayPal icon should become a bit more discrete (leaving just payment card images near “shopping card”). 
35. Get feedback from each customer on HOW they heard about you;
36. Work on your logo making it premium looking;
37. Become visible using social marketing tools or hire some expert who could help you there;
38. Be where your customers are (in the magazines your target audience is reading, in pet food shops etc.);
39. Be available to your customers and create an after-sales-care service.
40. Here are some possible tweets (which can also be used as flyers and posters and direct mailers): Woof! Is that a table…or…WOOF! Oh my! That’s a table and a dog crate!
41. A Dog Home built to outlast a Dog
42. Wooden Dog Houses built by Amish. The Amish are the World’s Best Carpenters.
43. Our Dog Crates aren’t made in a factory; they’re made in a workshop.
44. Plastic Crate – Dog for Experiment, Metal Wire Crate – Incarcerated Dog, Wooden Crate – Real Pet! Get Wooden Dog Crates
45. Raise Your Pets! Amish-made Wooden Dog Crates 
46. Wood Dog! Good Dog!
47. It matters how you treat the one who is most loyal to you
48. The way a man treats his dog is the way he treats himself 
49. A dog is a man’s best friend – why keep your best friend caged, given them a cozy space
50. Gift your Dog a Dog Crate as cozy as an Amish Buggy – made by expert hands of Amish Wood Craftsmen 
51. Dog Homes so good they’ll make your dog want to stamp his paw on a will 
52. Dog House when Outdoors and Wooden Dog Crate when Indoors
53. Pinnacle Woofcraft, oops, we mean Pinnacle Woodcraft, Woof Your Dog! Wooden Dog Crates
54. I think the simple casual slightly-amateurish design of your site gives it a charming appeal – that it is not a big, corporate, mass produced, cheap products company, but rather a handcrafted personal company. So keep it the same but please do improve your logo, the logo says a lot about the company in the perception of the customer and even though the present logo is cute, it will deter a lot of people who may want to buy, from buying because they will feel that their credit card info  might not be in safe hands. If they see a more professional logo then they will feel at ease. Professional logo doesn’t mean it has to be all corporate-y, it can still have the homemade feel even when it is well designed.
55. The like button is too big. The button placement is also not good. You need to have some videos of your customers loving your products and playing with their pets on your YouTube channel. If you don’t have a channel there you need to make it. You also need to put in Twitter, Google+ icons. All these icons need to be in a neat bar maybe somewhere near the bottom of the page or on the empty space in the right corner of the menu-navigation bar.
56. Along with your landline number also add a skype id, people are more likely to call you and inquire if they know they can make the the inquiry for free or chat with you on the Skype messenger.
57. The image of the LCD TV kept on the Dog Crate is present on many other sites too, please remove it. Please click original pictures of your own dog crates preferably with customers so that your product pictures can also act like testimonials. Like you said your biggest USP is that your loyal customers don’t mind the higher price because they like your quality. So show it.
58. The two light bulb icons right under the navigation-menu make no sense, please remove those.
59. Maybe you can add the slogan “Woof Your Dog” in big bold kiddy playful font, instead of keeping the message “Accountability, Quality and Values of Integrity” upfront. It makes you sound like a bank. Sure these are good values to express but keep them in a smaller font under the above suggested playful message/slogan.
60. In the About The Crafstman page put pictures of your history, put lots of pictures, they tell a better story than words and keep the reader interested to read more. Show the process of making a Wood Dog Crate, show your methods, your work space, your tools, happy faces of your fellow craftsmen, etc. All that paints a good picture, you have these qualities but you have not expressed them, so please put them up for the visitor/customer to experience.
61. There are much better “We Accept Paypal” buttons available on Paypal site, also please position them on a different area of the page, not on the banner itself, people come to the site, they first want to see what you can give them, not how they can give you. A part of the experience of knowing what you can given them is a nicely designed banner that quickly tells a story. So keep the entire banner area for a design, maybe an extension of the logo.
62. Put a video on the first page at the top itself, these days with increased internet speeds people are more likely to watch a video than read the text. You can tell a lot, a great story through a nicely produced video. I can do this video for you, I can also make the banner and a new logo for you. I have already made a logo please feel free to use it for no extra charge if you like it. It is attached. Attached Files: cnqu935_dog woodcraft logo.jpg(148868bytes)
63. Please create a Google Places account (It’s free), I’m sure you must be having a small shop area near the workshop. Tourists or people who visit the Amish areas can use their GPS devices and Google Maps to see your shop as a local attraction, put pictures and put in details in the Google Places account. go to places.google.com I can set this up for you if you like. I’m sure by using Google Maps and Places well you can one day maybe sell more through your shop than online. Potential customers are always there near you, you need to tell them that you are present near them.
64. Put a blog or a forum (it is easy to setup, there are many free options, consult your web designer, web master) where people can talk. Potential customers, past customers, fans, visitors, etc. should have a place where they can talk and discuss about you on the site itself apart from Social Networking sites such as Facebook, Google+, Twitter, YouTube.
65. You need to get articles written and posted on various article sites to improve the SEO of your site, right now when I search the obvious search phrase any potential customer will be using, i.e. “wooden dog crate” your site is not seen on the first page of the results, it is the 3rd listing on the 2nd page. You can improve this by putting helpful, interesting articles, how-tos, the benefits of using a dog crate, how they double up as great furtniture, etc. etc. on sites like ezinearticles etc. I can do this for you for a very nominal cost of $10 per 500 word article. I think you should put up at least 10 different articles on different sites to start with and then keep adding a few every now and then. They do wonders for SEO (search engine optimization) and they will increase the visitors to your site.
66. Please do not rely on price cuts to increase sales, no matter what the webmaster or web expert who you consulted has told you. Like you said your customers buy your products for the quality not the price, they buy from you even though there are cheaper alternatives. So then you should completely refrain from promotional tactics such as discounts, new lower prices, sale etc. Instead rely on giving the customers more value through a better after sales chat and thank you. Just make them feel that you really care how they liked your product. For new customers  who show interest, go out of your way to call them and help them. Put up another menu item “Customize” on your navigation where people can choose from various interior decoration scenes to explain to you how their house and the place where they intend to keep the Wood Crate looks, give them an option to upload their picture, of the location, their pet, and any and all queries they may have.
67. Instead of mentioning prices in the big bold red text, make them appear in the pictures itself as a starburst. That will give your pictures more credibility, the consumer will think they don’t change prices that often that’s why they have put them on the pictures. It also looks better and then those pictures become your “own” others cannot use those pictures on their site without hiding your price starburst, which will give it away that it’s not their original picture. Use original pictures. Hire a good photographer, or someone from your community, even a student who knows how to shoot well. Take nice emotional shots with real dogs and pets. That will add a lot of value, even if expensive. But you don’t need to rely on an expensive photographer, like I said, just choose someone who knows how to shoot well, even if they are new or just a student. Or try it yourself just for fun.
68. Lastly, If you do want to really make a new redesigned site, and have the money and time to invest in it I suggest you go with a cartoon theme, i.e instead of making it look like another website, make your pages look like they are from a cartoon with frames and speech bubbles.  Get the entire site done in flash with lots of animations.
69. Get your webmaster to put a dog paw as the mouse cursor.
70. At very few places (so that it doesn’t becoming annoying) add a cute puppy “woof” sound when someone clicks a button, it will add a lot of charm.
71. Participate whole-heartedly on dog-lover and pet-related forums. Don’t just participate to advertise your link and site, but really talk to people and when you get the opportunity introduce your company and site. This will give you a readymade bunch of customers who don’t need “conversion” they will come to your site with the intent to buy. You can do this yourself or hire someone like me, but if you do it yourself, it will be better since you have all the experience and expertise to talk about the subject ready in your mind, someone hired like me will have to research it and may not be able to talk about it with as much authority and confidence.
72. Use the picture browser as seen on the home page of http://www.wooddogcrate.com/, this kind of slideshow of pictures has become very common on good sites around the world and it is very aesthetic and helps the customer see what interests them and helps them go back to it by using the little buttons in the corner.
73. Advertising on Facebook, Google, might and might not result in more sales, it is a risk. I suggest you just service people who buy or enquire really well and delight them. Maybe hire a local lad or girl to help you service and talk to more customers and keep them happy. Use guerilla advertising instead of traditional paid mediums like TV, Radio, Facebook Ads, Google Ads – like for example make little toy Dog Crates with little toy Dog figures that girls playing Barbie or boy playing GI Joe can use in their play scenarios. You can give these away as presents to purchasing customers. Other ways of advertising for free would be to try and make America’s Most Funniest Videos type funny cat and dog videos where the pets are doing funny things inside or on top of your Dog Crates, then post them on youtube or why even take a chance and submit them to America’s Funniest Home Videos. Put links to your site and the particular product page in the YouTube Video description.
74. What are the places in your local and regional area where Pet-owners take their pets but need to leave them safe and secure alone for a while? I can think of Toilets in Parks, the owner wants to go to the loo for a few minutes where do they put their pet? Well just place a free dog crate next to the Public Toiler (secure it with a chain so nobody takes it away) then put a nice poster over it which gives people the info as to where they can buy such a crate themselves. Other places could be Beauty Parlours, Restaurants with no pet policy, and many other places where Pet-owners who take their cat or dog for a stroll need to leave them secure for a short time.
75. Have an Ebay store connected to your ecommerce website.
76. There are several factors you need to take into consideration when trying to boost traffic and sales. First, you need to rank higher in the search engines (most specifically Google) in terms of natural search. That means you need to optimize your web pages for search. While you do appear to include keywords in your content, your home page is too content-heavy. To find out what keywords people are searching on in your product category, use Google Adwords - a free tool.
77. Also, you need to take a close look at your HTML - your meta name/description and keywords. Every page of your site should have its own title. I noticed that you use a template and that any editing of the template could be lost due to automatic upgrades. You might want to reconsider your web design source should you ever redesign your site.
78. I agree with the comment about your website/company name. You need to go with one that better describes your product. You should include "Amish" as that sets your product apart from the competition and also lends an element of trust/quality.
79. I also agree with the comment that your "like" button is way too large. You also need to use the Facebook icon, as it is universally recognizable.
80. One idea is to start a blog. You don't have to post every day, but you can post a couple of times a week. The posts don't need to be long - they can just be tips on how to best use your products. At holiday time, you can include gift ideas for pet lovers. There are sites that match up bloggers looking for content (you could write posts for other blogs and include a link back to your site) and bloggers eager to supply content (you could have guest posts by veterinarians, etc.). There also are many free resources that provide free product publicity, especially at holiday time. Some require you to send a product sample; others simply ask for an image and description of the product. If you haven't submitted articles to related sites, you should do so. 
81. Your site ranking in Google is also determined by how many other (reputable) sites link back to yours. Also, you should draft and disseminate a news release about your products.
82. Tweets: "Woof - I mean, Tweet - check out our handmade dog crates"
83. "When it comes to wooden dog crates, think INSIDE the box..."
84. Your site lends itself to being more interactive; have customers send in photos and/or videos of their pets in your crates. You could even have visitors vote on the cutest pet.
85. Whatever changes you make - big or small - bear in mind what your business stands for. Keep it simple. Your website has a trustworthy / quality / premium / slow, authentic pace about it. This already differentiates your business from the masses out there.  It already gives the visitor a sense of being a "personality".  This is a great thing. Since that's how you seem comfortable working, keep it that way and give more of it. Use every opportunity to give great service.
86. Business name: in that personable approach, I (as a visitor to your site) am not sure who exactly is communicating with me.  Is it Pinnacle or mywooddogcrate or Jonas Zook jr or a group of Amish craftsmen with a spokesperson? It should be clear from first (and all) text who you are. Don't be afraid to cut names out. Keep it simple. Just choose one.
87. Personality: once you have one name for your business, use the same tone for all your text, whether it be website text, emails, tweets etc. i.e. "What would Jonas say about this crate?". If you start off using "me" and "I", don't switch to "we" and "us". Pick one and stick to it.  Consistency is important in gaining credibility.
88. What you say: in your tweets or emails and on your website, talk about benefits, not qualities. Potential clients are interested in what THEY will get out of buying a dog crate and not why the dog crate is so wonderful.  For example, "your pooch will be part of your space but out of your way." as opposed to "solid oak finish".  The best way to find specific words to use is to get them from the people who have already bought from you so get testimonials.
89. Testimonials: These will work particularly well for your business because in making it personable, people will need to trust you. In order to build this credibility and reputation, you need to prove what former clients have said about you, your service, your product, their happy pets etc.  Whether it's on your invoice or a page on your site or on Facebook etc, give people a space to give feedback and then give them a reason to do so.  Whether people are houseproud or pet-proud, they love to talk about themselves. With technology making it so easy, give them a space to show off. You can't say to people "give us a testimonial". You need to be specific and ask questions.  For example, "where, in your home, have you placed your mywooddogcrate product?", "how long did it take for your pooch to settle into his/her new room?", "what comments from friends and family have you received about your mywooddogcrate?". String the answers together to create a testimonial and don't forget to ask permission to use their name if you're going to.
90. Referral business: If you don't already do this, make a point of trying it out for 30 days.  Every time you complete a sale online, send a follow up "thank you for your business" email or letter.  People appreciate the small things.  It takes time to build relationships and these are the things people will remember.  Then follow up and ask if they can recommend someone to you who might want to do the same for their pet and home.  At holiday season, on birthdays, on their pets' birthdays, send them a card. Don't forget to include your contact details. If it's a touching card / message, they'll show someone.
91. Rather than spend money on a site redesign, you should brand your product. If well branded — before your prospective customers visit your site — your products will overcome any perceived issues surrounding the site and price points. For example, a small space ad in the New Yorker ($2,500), with a reach of over 1,000,000 upscale readers, will target pet lovers who’ll admire the homespun approach to your site — which suggest handmade, quality furniture — and have virtually no qualms with your price point. Visit http://www.newyorkersmallspace.com/   
92. How about an ad campaign - show uptight, puckered up noses, dressed like a gentleman or lady, with english hats and walking sticks to boot, dogs and cats with the line "Classy Crates for you Cute Pets" You can use this idea for posters, banners, hoardings, direect mail, leaflets.
93. Gift crates to twitter-heavy celebrities, considering if they love their pet, and they tweet a lot, they will definitely be moved by getting a free high-quality cutesy house for their pet, they will tweet. Free advertising for you. 
94. Offer a Groupon.com deal (http://www.groupon.com)
95. I suggest you specify/address the quality of timber - i.e. age, branch holes, how long it has been stored, properties  and all other quality aspects/infos of the timber used in your constructions, Of course you might want to consider to work with certified environmentally friendly/sustainable sourced timber (as well as all other materials (non-toxic!) used in construction). This all will instill trust in your products, underline that you are a professional and that your higher prices for your luxury goods are justified.
96. Create a crate/box that fits into the back of a car.
97. Personalize the crates, i.e. offer a range of name plates, to be inscribed with the pets name, which can be affixed to the crate.
98. There is a spelling mistake in title of your home page: Accountabilty should be Accountability
99. You don't directly sell: Accountability Quality and Values of Integrity so I would delete that and stress your byline, slightly changed like this: Heirloom quality pet furniture & products - handmade by Amish master craftsmen (Amish master craftsmen already quite commonly stands for Accountability Quality and Values)
100. I would not mix the use of www.mywooddogcrate.com and Pinnacle Woodcraft, and instead focus on the URL of your website and write it like this: MyWoodDogCrate.com   (you don't really need the www anymore, try it without, and note the spelling with Capital letters for easier reading)
101. Instead of: "www.mywooddogcrate.com is the retail outlet of Pinnacle Woodcraft LLC" I suggest you to use: MyWoodDogCrate.com by Pinnacle Woodcraft LLC or: MyWoodDogCrate.com is directly brought to you by Pinnacle Woodcraft LLC, the workshop of Amish furniture craftsmen.
102. You say in About Us page: I’d rather work and deal with real people – wouldn’t you?That’s why I decided to “cut out the middle man”. This is not really relevant to a customer, only to you as a businessman. To a customer it is nice to say: Buy handmade heirloom quality pet furniture & products - directly from your Amish master craftsmen!
103. Q & A: "Why Purchase our Solid Wood Pet Furniture?" Your answer is too long, a bit confusing and not always relevant. I would say this differently, always keeping the positive for the customers and their pets in mind: Solid timber pet furniture is the safe and natural alternative to today's mass-produced (and mostly imported) products that emit toxic fumes from plastics or laminated wood for a great many years and thus endanger the health of your pets. We Amish look back to a long tradition of using only nature's best ingredients and carefully craft them by hand to produce timeless and beautiful furniture. Give your pet a safe, solid and beautiful "home within your home". We offer you our handmade products directly from our workshops at the best possible price. Our customer service is equally legendary because we truly respect and honor our valued customers. Please contact us anytime by email or telephone, thank you.
104. Be consistent in the description of the wood you are using. Currently you have a few different descriptions on your pages. I would stress this: "Pinnacle Woodcraft uses solid, top quality oak and maple wood in all of our products". and maybe go further by  adding the word ONLY (so you don't need: in all our products): "Pinnacle Woodcraft uses only solid, top quality oak or maple wood - handcrafted in the traditional ways of the Amish master craftsmen"
105. And, if the origin of the timber is American: "Pinnacle Woodcraft uses only solid, top quality American oak and maple wood" OR combining all of the above: "MyWoodDogCrate.com uses only solid, top quality American oak or maple wood - handcrafted in the traditional ways of the Amish master craftsmen"
106. Be consistent in the description of I or we, singular or plural, because that is confusing. Plural as in Amish master craftsmen sounds great and if the word "master" does not sound right to you, use only: Amish craftsmen
107. A few slogans/twitter you might be able to use: Give your dog a naturally beautiful home!
108. Give your pet a safe, solid and beautiful "home within your home"
109. Naturally safe, solid and beautiful homes for your pet!
110. Keep your pet safe & happy in a handmade quality home.
111. Treat your pet to a naturally beautiful home!
112. Treat your pet to a naturally beautiful "home within your home"